Creative Direction / Narrative Composition
A practice of composing through story, culture, and material observation.Expressed through film, editorial, digital experiences, archives, and cultural projects.
Archive Direction / Editorial / Brand Stewardship
Preserving and expanding the legacy of Cuban-born, self-taught designer Manolo, whose work shaped New York’s fashion scene during the 1990s.
This archive spans 1985–2005 and includes the Homespun collection, featuring garments created from recycled and repurposed materials.
Brand Identity / Post / Production
Creative direction, editorial, and post-production across beauty, fashion, sport, technology, and broadcast.
Collaborations include Ulta Beauty, L’Oréal, U.S. Bank, New York Knicks, Tracy Ross Patterns, CNN Courageous, Google Fiber, Vanguard, Spotify, Bloomberg Originals, Subaru, Salvation Army, and Woolrich.
Discovery Platform / Founder Work / Community
A discovery system for independent makers, artists, farmers, musicians, and small businesses built around proximity and direct visibility rather than algorithms or paid reach.
The project explores how storytelling and thoughtful systems can reduce the distance between people and the work being made around them.
Original Projects / Creative Direction / Story Development
Creative direction and narrative structuring for independent studios, artists, and filmmakers, translating ideas into identity systems and finished works across brand and film.
Selected Projects MCR Woodwork · E. Morisot · Burrowed Plumes
Documentary Direction / Cultural Documentation / Field Production
Documentation of creative processes, cultural practices, and traditions of making across Ethiopia and the diaspora.
The work explores the relationship between craft, identity, and the communities that carry these practices forward.
Selected Projects Sabahar · Africology
Program Development / Community Engagement / Field Production
Creative education, documentary production, and community-based programs developed with organizations across Haiti, Cambodia, Hong Kong, and the Dominican Republic. Through photography, film, painting, and the transformation of reclaimed materials into creative works, these programs used making as a tool for participation, expression, and community building.
The most interesting stories don’t happen on either side of the conversation. They happen in the space between them.
Across different disciplines, similar questions emerge through different materials, languages, and practices.
The practice is recognizing those patterns and giving them form that reveals what has been there all along.
Research, story structure, documentary development, and shaping ideas into clear narratives.
Building identities, visual systems, and creative approaches that connect people with ideas.
Directing, producing, editorial strategy, and post-production across film, brand, and documentary projects.
Research, preservation, documentation, and storytelling around people, objects, histories, and creative practices.
Every collaboration takes its own form.
Work may be structured as project-based commissions, consulting engagements, creative partnerships, long-term collaborations, or selective royalty-based collaborations.