Creative Direction / Narrative Composition
A practice of composing through story, culture, and material observation.Expressed through film, editorial, digital experiences, archives, and cultural projects.
Archive Direction / Editorial / Brand Stewardship
Preserving and expanding the legacy of Cuban-born, self-taught designer Manolo, whose work shaped New York’s fashion scene during the 1990s.
This archive spans 1985–2005 and includes the Homespun collection, featuring garments created from recycled and repurposed materials.
Brand Identity / Post / Production
Creative direction, editorial, and post-production across beauty, fashion, sport, technology, and broadcast.
Collaborations include Ulta Beauty, L’Oréal, U.S. Bank, New York Knicks, Tracy Ross Patterns, CNN Courageous, Google Fiber, Vanguard, Spotify, Bloomberg Originals, Subaru, Salvation Army, and Woolrich.
Discovery Platform / Founder Work / Community
A discovery platform connecting independent makers, artists, farmers, musicians, and small businesses through a community-driven alternative to traditional marketplace systems.
Original Projects / Creative Direction / Story Development
Creative direction and narrative structuring for independent studios, artists, and filmmakers, translating ideas into identity systems and finished works across brand and film.
Selected Projects MCR Woodwork · E. Morisot · Burrowed Plumes
Documentary Direction / Cultural Documentation / Field Production
Documentation of creative processes, cultural practices, and traditions of making across Ethiopia and the diaspora.
The work explores the relationship between craft, identity, and the communities that carry these practices forward.
Selected Projects Sabahar · Africology
Program Development / Community Engagement / Field Production
Creative programs, documentary production, and community-based initiatives developed with organizations across Haiti, Cambodia, Hong Kong, and the Dominican Republic. Using film, photography, painting, and reclaimed materials, these projects explored how making can preserve culture, build participation, and create shared experiences.
The most interesting stories happen in the space between them.
Every field has its own materials, languages, and practices, yet the same questions continue to emerge. What changes is the form they take.
The practice is recognizing those patterns and giving them form that reveals what has been there all along.
Brand positioning, identity systems, digital experiences, and creative frameworks that help organizations define and communicate their purpose.
Websites, platforms, campaigns, and communication strategies designed to connect ideas with audiences.
Directing, producing, editorial development, and post-production across documentary, commercial, and cultural projects.
Research, preservation, documentation, and storytelling around people, objects, histories, and creative practices.
Every collaboration takes its own form.
Work may be structured as project-based commissions, consulting engagements, creative partnerships, long-term collaborations, or selective royalty-based collaborations.